WooCommerce B2B & Wholesale Plugin
Run a B2B, B2C or hybrid store from one WooCommerce site. Wholesale prices, role-based and tiered pricing, a drag-and-drop registration form builder and full price-visibility control — no code required.
Organic Cotton T-Shirt
$24.00 $16.80 excl. VAT
| Quantity | Discount | Unit price |
|---|---|---|
| 1–9 | 30% | $16.80 |
| 10–49 | 35% | $15.60 |
| 50–99 | 40% | $14.40 |
| 100+ | 45% | $13.20 |
Key features
Everything you need to sell to businesses — and keep selling to retail customers if you want to.
Set wholesale prices by role, product, variation, category or quantity — applied automatically at login.
Create unlimited wholesale roles with their own discounts, tax display and coupon rules.
Drag-and-drop B2B registration with manual, automatic or email-verified approval.
Tiered pricing, cart discounts, Buy X Get Y rewards and surcharges in one rules engine.
Catalog mode, login to view price, hidden stock and a fully private store with a URL whitelist.
Exempt wholesale customers per role or rule, or force a specific tax class.
Let buyers add many products to the cart in one pass with SKU and product search.
An add-to-quote flow and storefront quote button for negotiated orders.
Let a wholesale company add team members with their own logins and permissions.
Roles & access
Create B2B customer groups and control how they register, browse and buy — with role-specific settings in one place.
Organise distributors, retailers, resellers and VIP buyers into separate customer groups — and auto-migrate buyers into a wholesale role after a qualifying order.
Decide which products each audience can see, who can buy, and who can complete checkout. Hide targeted products entirely from a chosen audience.
Approve applicants manually, automatically, or after email verification.
Restrict or surcharge specific gateways and shipping methods.
Control price visibility, purchasing permissions, checkout and tax exemptions.
Build custom B2B registration forms, collect business details, and choose how new wholesale accounts are approved.
A visual, what-you-see-is-what-you-ship builder with a live preview — no code needed.
Pricing & discounts
A flexible rules engine for exactly the wholesale pricing your store needs.
Wholesale Engine Pro
Give B2B buyers the fast ordering tools they expect — Pro installs alongside the free plugin.
| SKU | Product | Price | Qty |
|---|---|---|---|
| TS-001 | Organic Cotton T-Shirt | $15.60 | 24 |
| HD-014 | Fleece Hoodie | $28.40 | 12 |
| CP-210 | Canvas Cap | $7.90 | 36 |
| TB-330 | Tote Bag | $5.20 | 50 |
Use cases
Sell your own products to retailers and distributors with role-based price lists.
Handle large catalogs with tiered pricing, minimum orders and bulk ordering.
Lock the store to approved buyers with registration approval and a private store.
Serve wholesale and retail side by side from a single WooCommerce catalog.
Retail shoppers see normal prices. Logged-in wholesale customers automatically see theirs.
Pick B2B, B2C or hybrid with a single Store Mode setting.
Prices, tax display and visibility adapt to each customer role.
Hide stock or quantities from B2C customers, or hide products entirely.
More tools
A modern dashboard with B2B sales analytics, plus a wholesale column and filter in WooCommerce → Orders.
Threaded buyer ↔ admin negotiation with custom offers that apply at checkout.
Enable or disable modules in one click, and design transactional emails in a built-in editor.
Customise
Guests see your message and a login link instead of prices.
Move buyers into a wholesale role after a qualifying order.
Hide targeted products from a chosen audience.
Restrict or surcharge gateways and shipping methods.
Decide how coupons apply to each wholesale role.
Customisable transactional emails with a built-in designer.
Customers top up a wallet and pay with credit at checkout.
Order limits enforced in the cart and at checkout.
Show prices including or excluding tax per role.
Purchase Lists let customers re-order in one click.
Decide who is allowed to complete an order.
Custom wholesale and regular suffixes like “excl. VAT”.
Pricing plans
Every Pro plan includes all Pro features. Pick the number of sites — and annual or lifetime.
For small businesses and solo store owners
Billed yearly · Cancel anytime
Get startedUse on 1 site
For freelancers, developers and multi-store owners
Billed yearly · Cancel anytime
Get startedUse on 5 sites
For agencies and teams managing many stores
Billed yearly · Cancel anytime
Get startedUse on 20 sites
Pay once, use it on one store forever
One-time payment · No renewals
Get startedUse on 1 site
Pay once for up to five stores
One-time payment · No renewals
Get startedUse on 5 sites
Pay once for agencies and large portfolios
One-time payment · No renewals
Get startedUse on 20 sites
Why Wholesale Engine
Wholesale pricing, roles, registration and price visibility in a single plugin.
Every effect runs through documented WooCommerce hooks — your theme is never modified.
Prices are calculated once per request from a single source of truth.
Works with HPOS and the Cart & Checkout blocks, including the Store API.
A Quick Setup wizard and a modern React-powered admin.
Nothing is sent from your store unless you opt in. No customer or order data — ever.
FAQ
Yes. Wholesale Engine is built specifically for WooCommerce. Install it on any existing store and start adding wholesale prices and roles without rebuilding anything.
Both. Use the Store Mode setting to run a B2B-only store, a B2C-only store, or a hybrid that serves wholesale and retail customers at the same time.
Yes. Use catalog mode, login to view price, or a fully private store to hide prices, stock or your entire catalog from guests and B2C users.
Yes. Wholesale pricing applies to both simple products and variable product variations, including the price range shown on listing pages.
Yes. Create tiered “buy more, save more” rules and display a quantity pricing table right on the product page.
Yes. Wholesale prices, rules and restrictions work in the classic and block-based Cart and Checkout, and the plugin is compatible with WooCommerce High-Performance Order Storage (HPOS).
No. Roles, pricing rules, the registration form, and all settings are managed from a modern, no-code admin dashboard.
Yes. WooCommerce must be installed and active.
Install the free plugin from WordPress.org — the Quick Setup wizard has you running in minutes.
